Bogner - explained in PalmerProject-Ski- and Snowboard-Lexicon

The core of the brand is its history - competition sports and fashion. The successful union between ski champion Willy BognerSr. And his wife maria Bogner laid the grounstone for the Bogner brand. Due to her precise sense of style. Maria Bogner soon became the "inventor of sportswear" This was the launch of brand's success. The second generation, Willy Bogner Jr. and his wife Sonia, have continued this special link between sports and fashion to this very day,...and carried it out into the whole world.