Movement - explained in PalmerProject-Ski- and Snowboard-Lexicon
"Movement History: Created in 1999, the brand has been marketed in 2002, after 3 years of research and development. It was adopted very quickly in the marketplace and it now offers, a complete range of skis that respond to all the skiing disciplines of the skier of today.
Our mission
Our mission is clear. The aim of Movement skis is to create very high quality products customers that are extraordinary skiers as well as demanding athletes. Everything has been made with this customer in mind. This difficult and technical work has been done by skiers for skiers. As you will see when discovering our new catalogue, our obsession and commitment to the R & D of our products has been total. This same commitment and obsession determined the choices of the materials and for the application of our proprietary new technologies. We will never hesitate to offer the best of the best for our friends.
We have new categories of skis this year. We have a new line dedicated to women-freeskiers, we have a complete line with 4 programs that match perfectly all the sectors of the freeskiing movement. Lastly, the new and revolutionary Core Line MVMT, totally freestyle oriented.
It's time now for you to dive into this new world, discover what Movement Skis is all about. Equipped with these marvelous sliding engines, you will, without a doubt, be amazed at what you can do and what you can ski. Most of all, we want to share our passion and our love for mountains, and we really want to give you the best tools to be the best Rider. RIDE THE POWER…
Our Objectives
Core product: Movement first is a freestyle and freeride brand.The products have therefore been conceived in a traditional way with tested methods, using the best raw materials available on the market. On the other hand, the shapes have been adapted to the type of skiing of today while always evolving in design.
Freeride/Freestyle oriented: The spirit of Movement has truly been engraved in the new trends of the ski athletes that have stood out at the end of the 90’s. The freeride and freestyle skis make up the central pillar of the products of Movement. These athletes are dramatically affecting the sport as a whole. They have captured the interest of a more youthful demographic unlike any other period in skiing’s history with the exception of the early 70’s (which coincidentally also had radical freestyle as the core of the new school). Yet the freeride style of powder on big mountain faces is also perhaps one of the most, if not the most traditional form of skiing and appeals to all skiers as the aspirational peak of the sport.
Remain in control of our development / not a “marketing only” brand: Although we had success surpassing all our hopes from the very beginning, Movement wants to keep the control of its development and insure sane, sustainable and long lasting growth. The brand doesn’t want to become only an image. It will always build a close and real link between the image and its performance, its quality and its production.
Philosophy / Brand Spirit
Image: Movement wishes to keep the image it has developed: a quality brand, diversified, but staying faithful to its ethics, its core, this being freestyle and freeride ski.
Placement on the market: irreparably inspired by the renewal that skiing has known in the late 90’s, Movement ranks as an exclusive quality brand, working with focus on some specific tribes like freestyle, freeride, telemark and touring.
Strategy “small but strong”: the strategy of Movement is based on three essential concepts: Diversity Quality Exclusivity.
Diversity: Movement has made a choice to have distinctive products made, specific to small promising markets. The diversity is essential to insure stability to the brand.
The Exclusivity is directly bound to Quality. The choice of these small promising markets that have to be coherent when united. This means that the production will be limited in quantity, this will guarantee quality, not only in production but also in image. This allows the positioning amongst the best and most exclusive retailers and distribution channels.Based in Switzerland, in Vevey, on the shore of the Geneva Lake and surrounded by mountains, the brand also claims its Swiss identity, synonymous with quality and performance in the mountains. "