Flow - explained in PalmerProject-Ski- and Snwoboard-Lexicon

"Flow is a brand of snowboarding equipment, designing and manufacturing boards, boots and bindings.

Flow was started in 1992 by Neil Pryde and Reinhardt Hansen. The original product designer was Werner Jettmar who created a binding (to secure the riders boots) that differed significantly from the typical two-strap arrangement. The brand has since added snowboards, boots and clothing to it's product line.

Flow is owned by Shriro Pacific LTD., a privately owned group of companies. Its US offices are in San Clemente CA, and the president of the brand is Anthony Scaturro."